Berlin Heights, OH · Weekend-format wedding & event venue
Already built
Before this meeting, I rebuilt your site to show what's possible — not a mockup, a working site: farm-1893.pages.dev. This is what Groundwork looks like in practice.
Piece One — The Website · Groundwork
Built and hosted by Crabtree Marketing
Site OnlyRecommended to start$300/mo
Your new site, live and hosted. Right for right now — the leads-and-bookings work below is what actually moves the needle first, not deeper SEO/AEO/GEO investment before you have the traffic to justify it.
Site + Management$700/mo
Adds ongoing SEO/AEO/GEO management. Worth adding once the site's proven and organic search becomes the priority — not the first move.
Site + Management + 16Fold Studio$900/mo
Everything in the $700 tier, plus 16Fold's AI content/social tooling. A later upgrade, not a first-call option.
Own It Outright$3,000 one-time
Buy the site outright instead of a monthly plan. No ongoing management included at this option.
Piece Two — Getting Booked · AI Consultancy
Where the real bottleneck lives right now
AI Consultancy RetainerRecommended$1,500/mo
Hands-on help getting more weddings and events booked — not a DIY tool, an ongoing working relationship with Robert.
One focus area at a time — right now, almost certainly paid ads and lead generation, since that's the honest gap. Could run several consecutive months if that's where the constraint is.
Shifts to the next priority once a focus area is producing — organic social, inquiry follow-up, whatever surfaces next.
Ad spend is separate. This fee covers strategy and management — media budget goes directly to the ad platform, paid by you.
Crabtree Managed Marketingfrom $5,000/mo
Full-stack marketing ownership — paid media, SEO, social, and creative all managed together under one team. This is where a venue like this could eventually land once demand and budget both scale. Not what I'd recommend starting with — the AI Consultancy retainer gets you there faster and cheaper while you build proof.
The real conversation
A website answers "can people find you." Bookings answer "do people choose you." You've said the honest thing already — you're not marketing people, and you're not booking enough weddings and events for next year. That's not primarily an SEO problem yet. It's a leads-and-follow-up problem.
My honest recommendation: $300/mo Site Only + $1,500/mo AI Consultancy Retainer — the site lives, hosted and professional, while the real work happens where it counts: getting paid ads and lead generation running to fill next year's calendar. SEO/AEO/GEO becomes worth paying for once there's traffic and content to build on — that's a month-6-or-so conversation, not a month-one one.